Kellogg’s Sugar Frosted Flakes Ad – March 4, 1953

Tony the Tiger as I remember him,
with the football-shaped head

Kellogg’s Sugar Frosted Flakes was one of the sugary sweet cereals that my mother regularly bought for my siblings and me in the 1960s and 70s. With four kids pouring big bowlfuls of it at a time, the box never lasted very long. It was also the favorite cereal in the Snack Pak (or Variety Pak) multi-box package that my parents brought along on our camping trips.

But more than sixty years ago, Kellogg’s Sugar Frosted Flakes was still a new cereal. Below is an ad that ran in the Lorain Journal back on March 4, 1953.

Note that Tony Jr. was around since the beginning. Here’s a closer look at the box in the ad.

Whatever happened to Tony Jr. anyway? After he was a flop fronting his own cereal (Frosted Rice), he seems to have disappeared. 

Here’s how Tony looks these days.

And here’s a screen grab from the Frosted Flakes website, showing Tony has evolved. “New” Tony looks like he’s misplaced his dentures.

Anyway, here’s a vintage commercial for Sugar Frosted Flakes. Maybe it will bring back some happy memories and cause you to pick up a box.

****

Tony the Tiger has been featured on this blog before, mainly in his moonlighting role at Giant Tiger. And Tony’s elfin co-workers at Kellogg’s – Snap, Crackle and Pop – have popped up on the blog too.