Tuesday, December 16, 2014
Smith and Gerhart Christmas Ad – December 6, 1950
There's plenty of goodies for the ladies in this ad: "razzle-dazzle" rhinestone jewelry consisting of pins, necklaces, bracelets and earings; genuine calfskin leather purses; and nylons that were S & G's "very own brand" – Elynors.
Their own brand? Does that mean that "Elynors" is some sort of mashup of the words "Elyria" and – ?
Apparently not. It seems that Elynor Fashions was based out of New York and was known for a wide variety of goods and services, including ladies hats, coats, suits, blouses, sweaters, hosiery and underwear. The company had its own namesake stores in some markets, and merely made their merchandise available to stores such as S & G.
Anyway, the ad is a nice reminder of the days when illustration ruled the day in the advertising world.