Here's the 1960 telephone book ad that promoted the Beachcomber. It's interesting that it includes a small illustration of the Howard Johnson's but doesn't mention it by name.
By 1962 the phone book ad had changed to include an illustration of the Beachcomber's lobby building with its unique overhang/carport. It also referenced the HoJo by name.
I love the font that was used for the logo in these early ads. It really gives the place a relaxed charm similar to what you would expect from a beachfront motel out on the California coast.
The Beachcomber kept its original name until around the early 1990s, when it was renamed the Erieview Motel.
The motel's lobby has undergone some structural changes since the place opened, which robs it of some of its 1960s coolness. Here's the "now" shot (below).
(Actually the shot is from last fall. I've snapped shots as recently as this past weekend – in fact, I seem to grab a shot every time I drive by it – but this shot still matches the time of day of the vintage postcard better than any other photo I've taken.)
