Friday, January 13, 2012
Mister S Grand Opening – June 26-28, 1964
Since she had mentioned that her family's involvement with the restaurant dated back to 1964, I decided to hit the newspaper microfilm at the Library and see what I could find out as to when the place actually opened.
It turns out that the informal opening of Mister S was the weekend of June 6, 1964. The small article above had a nice photo of the distinctive building and its memorable sign with the colorful, rotating S. What's interesting is that it says that it was the pilot store for the chain.
Also in the newspaper that same day was the very first advertisement for the chain. You can tell it's an early one, because the logo isn't quite the final version yet.
"Plans are under way for nationwide coverage with over 35 locations already surveyed and approved in Ohio, Michigan, Indiana, Illinois and New York," stated the article. It also noted that negotiations were being completed for several more units to be built in the northern Ohio area.
On Thursday, the following full-page ad appeared, promoting the Grand Opening on Friday, June 26, 1964.
Finally, on Friday this ad drummed up even more enthusiasm.
On Saturday, this ad appeared. No wonder Sue remembered those chicken dinners in her reminisces – they were one of the main items on the menu.
The Mister S brand disappeared in Lorain around the mid-1980's. Today, the restaurant building is home to Gyros & More.