Sixty years ago this month, Kellogg's was promoting its Jumbo Assortment of 18 individual packages of its cereal favorites. Below is the ad that ran in the Journal on June 1, 1966.
I've written before about Kellogg's Jumbo Assortment (on this 2019 post). Mom used to buy various assortments of small cereal boxes (usually Kellogg's but sometimes Post) primarily for when we went camping. For several years, we would eat right out of the Kel-Bowl Pac. That is, we would cut along the perforated lines on the small cereal box to open it up and use it as a bowl. (It had a lining that could hold the milk without it seeping into the cardboard box.)
The idea apparently dates back to World War II.
I was disappointed when Kellogg's stopped manufacturing its small boxes this way, since I was still eating out of the Kel-Bowl Pac when camping, just for old time's sake. Oh well.
But back to the Jumbo Assortment in the ad.
If you look closely at the illustration, you can just barely see Quick Draw McGraw on the Sugar Smacks box. I remember as a kid seeing him on the box. Here's a better look at the box in the ad.
And here's a cute commercial for Sugar Smacks with both Quick Draw and his faithful pal Baba Looey.
If you had to pick one cereal out of the Kellogg's Jumbo Assortment, which would you choose?
Hands down... Frosted Flakes. Though, I was also partial to Apple Jacks. My biggest complaint about the Jumbo Assortment (see what I did, there?) was the boxes didn't hold nearly enough.
ReplyDeleteThe local dinor* served their cereal right in the little boxes. They'd cut it open, fold it back, and pour the milk inside. You left nothing behind to clean but the spoon!
*In PA, "diners" are the people eating whereas "dinors" are where they eat. Yuns don't even get me started on laundrymats v. laundromats!
Even as a kid, I probably would have gone for the Raisin Bran, although they were all good. We often got the Snack Pack, which was all pre sweetened.
ReplyDeleteI would choose Frosted Flakes first, Fruit Loops last. My dad took along those snak-packs, on our one and only camping trip, when he rolled over in the pup-tent while sleeping and it all came down on my brother and me - dad didn't wake up. We did eat the cereal out of the boxes, but it made it hard to slurp up the remaining milk…
ReplyDelete