Friday, August 15, 2025

Back to School With O'Neil-Sheffield Shopping Center – 1954

Vintage postcard
Same view today
Back when everybody subscribed to a newspaper, many stores ran special back-to-school promotions that often took up several pages of the Lorain Journal.

The well-remembered O'Neil - Sheffield Shopping Center did exactly that in August 1954. The shopping center had only been open since May 1, 1954, so it was a good time to drum up some fresh publicity.

Here are a few pages of a special section that ran in the Journal on August 25, 1954. In those pages we get a great stock of school kids circa 1954; a nice rendering of the building that was home to the O'Neil store; and a nice photo of the distinctive sign by Rt. 254 in front of the center. That sign was such a familiar sight for so long.

The O'Neil - Sheffield Shopping Center has been a popular topic on this blog since its beginning.

As I've mentioned many times, long after O'Neil's became a May Company store in 1967, I still think of that shopping center in my mind as O'Neil's.

It was such a great location for the Lorain International Festival, drawing visitors from all directions.

I sometimes wonder if this style of shopping center will ever make a comeback. The covered walkway made so much sense; I have a hard time seeing how places like Legacy Village (where you get wet going from store to store when it rains) is an improvement.

6 comments:

  1. We always called it "O'Neil's" at the Hopewell manse, and shopped there regularly, for just about everything; I remember getting my Cub Scout gear from O' Neil's in 1964, and of course visiting with Santa and the Talking Christmas Tree.
    For a kid, the shopping center was magical.

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  2. I'm surprised when *any* physical store manages to remain open in these days of on-line shopping and near-instant delivery. But, maybe, if we stick around long enough, shopping centers and malls will make a comeback. Y'know like cuffs on trousers and elephant bells with platform shoes!

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    Replies
    1. Combining elephant bells and platform shoes would be a safety hazard; personal experience.

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    2. Thank you, Mr. Hopewell. So noted for future reference!

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  3. Dan - Good point about the covered walkways. Eventually those considerations led to enclosed malls. Some were converted outside malls, like the old Westgate and Great Lakes Mall in Mentor. I don't get the appeal of Crocker Park, which is very near where I live, for that reason.

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  4. I remember going to May Co when it was closing with my mom. We went back several times for sales. I don’t understand the fascination with outdoor shopping centers like Legacy Village or Crocker Park. Ohio is cold. No thanks. I will shop in a mall.

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