Tuesday, July 1, 2025

"It's a Mad, Mad, Mad, Mad, World" at Avon Lake Theater – July 1, 1964


Sixty-one years ago today, one of my favorite movies – It's a Mad, Mad, Mad, Mad World – began its first run engagement at Avon Lake Theatre. Here's the movie ad from the Lorain Journal of July 1, 1964.

I've devoted many posts to this movie, mainly because I feel so sentimental about it. My parents took my siblings and me all the way in to Cleveland to see it on a big screen when it was first released, and it left a lasting impression on me. Those were the days of the roadshows, when a really big movie was a special event, with an intermission and even souvenir programs. We had the one from It's a Mad, Mad, Mad, Mad World in our basement for years.

For a couple of years in the mid-1970s, CBS broadcast it on New Year's Eve, and it was still a big event. The great music composed by Ernest Gold for the movie was released as a record and it was one of the first that I ever bought. I later purchased all the other formats of it, including cassette and various CD versions. It's a great soundtrack to listen to when you happen to be driving on a mountain road and want to add a little drama to your trip. (I listed to it while going through the Great Smoky Mountains.)

Anyway, It's a Mad, Mad, Mad, Mad World was probably the last of the really great all-star movie comedies, since its stars spanned the gamut from silent movies to vaudeville to movies to television. Today it would be hard to assemble a comparable cast of not only comedians, but also actors who could do comedy (like Peter Falk).

Nevertheless, It's a Mad, Mad, Mad, Mad World remains one of the great movies, a time-capsule of comedy and the early 1960s. I watch it every couple of years, and the memories of seeing it as a five-year old come flooding back.

A posed shot found in the souvenir book

Are you a big fan of the movie like me? Then you'll love this short video showing 'then and now' comparisons of locations from the movie. And the music (from the intermission) is great!