Thursday, May 8, 2025

Downtown Lorain Merchant's Association Mother's Day Contest – 1954

Just in time for Mother's Day 1954, the Downtown Retail Merchant's Association of Lorain sponsored a neat essay contest for boys and girls of school age up to 15 years. The theme of the contest was "Why My Mom is Tops" and the 1st, 2nd and 3rd prizes were gift certificates for $25, $15 and $10.

Here's the ad with the contest information. It ran in the Lorain Journal back on April 29, 1954.

The Merchant's Association was pretty savvy. Apparently it posted essays in the windows of member merchants, and if you found your child's entry, then you received a $5 gift certificate for that store. It was a great way to make you check out every store window.

(Nowadays I guess kids would utilize AI for their essays!)

Of course, I couldn't resist posting this page since it had an ad for Dragnet (a favorite of mine) with a great photo of Jack Webb. As the ad notes, the NBC program was now on Channel 3. So why the move, and from where? As the Encyclopedia of Cleveland History notes, "WKYC (Channel 3) for most of its existence was one of 5 network-owned television stations of the National Broadcasting Co. It first went on the air 31 Oct. 1948, as WNBK over Channel 4. 
"A move to Channel 3 was mandated in 1954, when its erection of the most powerful antenna in the Midwest caused interference with other local channels."
I'm assuming there was an equivalent Father's Day "Why My Pop is Tops" contest.
Elsewhere on the page, we also get the local bowling league scores, as well as a neat ad for Heinz Strained Meats baby food. Delicious flavors to make baby goo-goo with anticipation included beef, liver, beef heart, liver & bacon, and lamb.
What, no beef brains or tongue?

5 comments:

  1. The baby food of today is probably made out of some of that pink slime they get from beef products.They also have a white slime version too.It is made out of poultry scraps.

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  2. Here is a 50-word essay written by A.I. from the prompt: "Please write a 50-word essay on why your mom is the best in the vocabulary of an 8 year old."

    My mom is the best because she loves me a lot. She gives me hugs and makes yummy food. She helps me when I feel sad and always cheers me up. She works really hard but still plays with me. She is kind, smart, and super fun. I love my mom!

    Sounds like that 8-year-old A.I. has a pretty good mom!

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  3. In addition to the contest and the uniquely unappetizing baby food, the page also has an odd assortment of news - three boxing stories, two stories about umpires, a university raising its ticket prices, and an assistant general manager being named by the Yankees. The epitome of a slow news day. At least the bowling scores had some local interest.

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  4. Love the bowling scores
    Todd

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  5. Golf in the summer bowl in the winter - great times

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