The ad, which ran in the Journal on Feb. 24, 1965 advertises tens of thousands of items 'at your finger tips.' You merely phoned in your order from the comfort of your home, and the sales personnel did all the paper work to process it. Your items were then shipped to the local catalog center; you just had to go pick it up.
Here's a color version of the Penneys catalog in the ad, along with that of its greatest competitor: Sears.
Today, online shopping has largely replaced most catalogs. It's still all about convenience. The difference is now you pay for shipping, but your order is delivered to your home.
What I don't like is that most brick-and-mortar stores like Walmart just don't bother having a lot of stock on their shelves anymore. Their website probably has what you want, but gone are the days when you can just go there and buy it.
Sooner or later, Amazon will be the only place where you can find what you want. For instance, last year I attempted to jump in my car and go buy a pair of sunglasses. I went to my old standby – Drug Mart – and came away empty-handed. I went to a lot of other stores and discovered that unless I wanted to buy a really goofy looking pair, I was out of luck. I ended up buying a pair on Amazon.
Also last year, I dropped my watch (which I had for over 20 years) and broke the band. The watch itself wasn't in great shape either (the crown liked to fall out) but it still worked. Do you think I could buy a replacement band or a new watch in a store in Lorain County? Forget it. I found a new Timex on Amazon (the ones on the Timex website were more than I paid for some of my furniture).
Anyway, it's nice to think back to the days when Mom had all her catalogs – Sears, Penneys, Esco – on a shelf in the hall closet. We bought a lot of clothes, towels, toys, etc. from those books. It was a simpler time.
