Ford Mustang Goes on Sale to the Public – April 17, 1964

Courtesy Motorcities.org

On this day back in 1964, the production Ford Mustang went on sale to the public. Henry Ford II himself unveiled the car at the 1964 New York World's Fair on April 17, 1964. (Click here for a great article with photos about that event.)

Maybe that's why the ad above for George May Ford, which ran in the Journal on April 16, 1964, doesn't even show a photo of one. Instead, we have a cowboy on a wild mustang.

"The mustang is at the George May Showroom. Not a wild horse, but wild horsepower from Ford," reads the ad copy. "But George May isn't making a production out of it; he's just letting you see for yourself the wild styling... and he is serving refreshments.

"You're all invited... you'll see... in person, a gun-toting cowboy and his horse... plus our model cowgirl hostess."

It all sounds like a lot of fun on a special day.

As a member of an Olds family, I've never been a Ford fan – but it's impossible not to love the look of the Mustang.