I wonder how many kids actually walk to school these days? With the consolidation of elementary and middle schools into one main campus that many cities find practical and economical, I'm guessing not too many these days.
I still feel very lucky that I grew up when I did, being able to walk to both Masson Elementary and Masson Junior High. It was good exercise, plus a way to become familiar with the neighborhood, and learn where your classmates lived. (I walked to Admiral King High School the first few years, until my older brother began driving.)
It's still strange in 2023 to drive down Skyline Drive and remember who lived in almost every house, especially if kids lived there. It's almost the same with Marshall Avenue, Palm Springs and many of the West Side numbered streets.
Anyway, as usual it's the list of sponsors in the 1963 ad that is interesting. As expected, there doesn't seem to be many survivors, except for McDonald's, Lorain Monument Works and the successor companies to banks and public utilities.
And as for the ad graphics, I like the gloved policeman (who looks slightly intimidating) and the slate chalkboard (which today's kids wouldn't be able to identify).
