Fifty years ago, Burger King was promoting the idea of giving Burger King Gift Certificates as Christmas presents. The books sold for $5.00 and had ten coupons worth 50 cents.
The above ad ran in the Journal on December 20, 1971.
Although 50 cents doesn’t sound like much now, it could still cover the cost of a hamburger back then (but not a Whopper).
It’s interesting seeing the old Burger King mascot. I remember him having a slightly befuddled voice, with his tagline being, “Burger King...where kids are king!”
Here’s a sample of his animated antics.
Being partial to cartoon mascots, I liked him better than the live-action “Marvelous Magical Burger King" that was introduced later in the 1970s. Apparently, he was supposed to compete with Ronald McDonald.
A mute version of that guy became the much-later creepy Burger King with the face that was basically a mask with a frozen expression.
3 comments:
The 1971 mascot looks like he could be a relative of Fred Flintstone.
DAN AND REGULAR READERS:
Off topic, but I need to make this right...a while ago, I referred to Mr.Bucky Kopf as a bad landlord in Lorain. Yesterday, I realized that I wasn't thinking about Mr. Kopf, but someone else.
I apologize for the inadvertent deception.
I don't know about Kopf as a landlord.But there's all kinds of juicy articles on the internet of his cozy relationship with Avon Lake officials from ex mayor Richard Hausrod to Vincent Urbin.It's like a storyline out of the classic soap opera "Knotts Landing".Ex Lorain County prosecutor Gregory White was in the plot too.Only White was the good guy.But he still cut Bucky a deal.Bucky Kopf pretty much had Vince Urbin as his puppet on a string.A marionette if you will.Bucky would slip Urbin undisclosed "contributions" for years.All the while Vince would do whatever Bucky wanted.So there was no deception in your statement on the corrupt Bucky Kopf.Avon Lake should've been renamed "Kopfsville".
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