This ad ran in the Journal on August 5, 1951 – a mere 70 years ago. But the message is still pretty timely, with the subject being avoiding mold and mildew by utilizing a dehumidifier.
What I like about the ad is the dehumidifier’s design. It appears to be the size of a tall wastebasket. The ones that I’m familiar with (the square ones) have always seemingly weighed a ton, making it hard to transport without risking a hernia.
Reddy’s pretty loyal when it comes to brands. I’ve seen Frigidaire products featured in Ohio Edison (or its predecessor) ads going back to the 1920s. Maybe it’s because Frigidaire was a division of General Motors with its manufacturing and assembly plants located in or near Dayton, Ohio. The OhioMemory.org website says that the company was the world's largest producer of electric refrigeration equipment.
But this product wasn’t cheap. At $149.75, it would cost $1,564.86 in today’s inflated greenbacks.
