About a week later on Feb. 23, 1971 this full-page grand opening ad appeared in the same paper.
I first wrote about how Lawson’s dallied with opening their own restaurants back here. Here’s a promotional postcard showing an unnamed location.
It’s an intriguing concept. But although you might expect the menu to include Dutch Loaf sandwiches with a glass of "Big O" Orange Juice to wash it down, it looks like they had higher culinary aspirations with those char-broiled steak dinners mentioned in the Journal ads.Nevertheless, the Lawson’s Restaurants apparently didn’t last too long. Within a few years, it was rebranded as L-K Townhouse. Today there’s a Denny’s at the site.
Maybe they should have put Dutch Loaf on the menu, with potato chips on the side and a little bowl of Lawson’s Chip Dip.
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Here’s a photo of the Denny’s at 900 N. Leavitt Road, courtesy of Google Maps.