It's a full-page ad that ran in the Lorain Journal on January 7, 1960 – 60 years ago today promoting the paper's Classified section. The ad's theme is 'horse sense' and consequently, a great, goofy cartoon horse is used to drive home the theme. It's practically a coloring page.
Looking back, the ad is quaint on two levels: the simplicity of building the ad around a corny pun, and the concept of selling things through the newspaper. Today, many people seem to want to use their smart phones for literally everything, including peddling their unwanted stuff.
Nevertheless, I like 1950s and early 60s advertising because of its bold, graphic nature, and use of attention-getting cartoon illustrations.
Unfortunately, even if this type of 1950s style advertising would become trendy again, newspapers – previously the best showcases for it – are just about gone.
