By 1960, Lorain's population was exploding. The city really needed another hospital besides St. Joe's, and it was put to the voters. The Vote for #12 ad (above) ran in the Lorain Journal on November 4, 1960.
I love the fact that the ad uses a cartoon character that looks like he came right out of a 1950s beer ad. The ad does do a nice job of presenting a capsule summary of the issue, though.
The issue did pass. I guess the moral is: use cartoon characters in your ads!
Who would have guessed that decades later, Lorain's two hospitals would merge, and even the combined institution would be fighting for its financial survival in 2012?
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