Why was he so popular? As the article notes, “Higgins’s character also seems to have touched a nerve in Middle America. His fans view this swaggering, grinning, growling sheriff as a kind of symbol of law and order.”
Maybe it’s time to revive the character in these turbulent times when law enforcement could use a friendly, but authoritative, face.
Anyway, here’s one of those commercials courtesy of YouTube. It’s pretty funny.
Later the character evolved into the “Dodge Safety Sheriff” and Higgins made public appearances all over the country on behalf of Dodge, promoting safe driving.