|Peppy as he looked back in the late 1950s when he was introduced|
That's because even though he's currently not on the package, he's still around. Unfortunately, like many advertising mascots that have been around a long time, he's been regressed to a younger, "hipper" version.
A quick stroll around the internet reveals that this new Peppy can found roosting all over the place.
A costumed Peppy also makes personal appearances for Wise Snacks, wearing his "cool" baseball cap on backwards. (At least the cap covers up the un-owl-like mohawk.)
Peppy was even made into a special nodder (or bobble-head if you prefer) that was a tie-in with a promotion for Major League Baseball's Mets. It's quite nice, actually.
Let's hope that when Wise Snacks celebrates its 100th Anniversary in 2021, the real Peppy is restored to his rightful place on the potato chip bag.
Interestingly, Peppy was briefly replaced in the mid-80s with a different, more generic, owl. This feathery, bespectacled impostor was supposed to be Peppy, but we all knew better.
This version of Peppy was even made into a doll. I wouldn't be surprised if the owl doll came first, and the logo was based on it.
Happily, the original Peppy was bag on the bags by the 1990s.
****Hey, I just remembered I had these: vintage Wise Potato Chip plastic soda bottle caps, featuring Peppy!