Tuesday, July 4, 2017

Happy Fourth of July!

Well, it’s July 4th – and it’s hard to believe the year is half over already.

If you were preparing for a holiday feast in Lorain 60 years ago, you might have consulted this Kroger ad that ran in the Lorain Journal on July 1, 1957.

Note the appearance of our old pal Toppiethe Top Value Stamp elephant, at the top of the ad, appropriately enough.

Some of the food brands listed in the ad are kind of interesting.

‘Clover Valley Pork & Beans’ are featured. I recognize the Clover Valley brand from shopping trips to Dollar General; sure enough, after checking online, I see that while Kroger was the original registrant of the brand, Dollar General is now the trademark owner.

Note Swift’s Premium “wafer-sliced’ meats – exclusive to Kroger – including hard salami, bologna, cooked ham, cooked specialty, hot-o-collo and spiced luncheon meat (sounds like it might be Dutch Loaf). Swift’s history goes back to 1855; the company is still around, although it was purchased by a Brazilian company in 2007.

I like the brand name of the margarine listed in the ad: Eatmore Margarine. (It kind of reminds me of the character in the classic Monty Python Travel Agent sketch, with the name: Mr. Smoke-too-much.)

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