|Vintage postcard postmarked January 19, 1910|
A good example is this vintage postcard (postmarked 1910) of "Penfield Avenue Looking North" that was recently on Ebay, and ripe for the “Then & Now” treatment.
Some of the signs in the photo are legible. I was able to find a few of them in the closest available city directory, although in the 1912 edition the Penfield addresses have already been replaced with that of the new name – Broadway.
We see a sign for DOCTOR GRILLS on the far left side of the photo. Dr. A. T. Grills was a physician and surgeon with his office there at 1948 Broadway. There are also signs for a hotel and a dentist that I could not identify in any available directories.
Further down the street is a sign for FURNITURE & CARPETS that corresponds with Reichlin, Reidy & Scanlan, whose address was 1930-1934 Broadway in 1912.
Today it appears that many of the original buildings from the vintage postcard are still there, though greatly modified through the years.
I finally noticed that the sign advertising the hotel in the vintage postcard is actually on a pole – not attached to the building as I originally thought. Consequently, I believe the sign is pointing down W. 20th Street towards Livingston Avenue where the Commonwealth Hotel was located at 1950 Livingston.