Monday, June 17, 2013
June 17, 1954 P.O.C. Pilsener Beer ad
Franz the Toymaker.
The mascot was even featured on bar signs for the popular brew. (The image at left is from the Vintage Cleveland Tumblr blog – pay it a visit and click through the various pages to see some more great Cleveland images.)
P.O.C. was popular in Lorain, and ran a lot of ads in the local newspaper. I featured it here on the blog last year as well.
Anyway, whoever the Bavarian Alpine hat-wearing mascot is, he was part of a whole wave of 1950s cartoon beer mascots, including Bert & Harry Piel (for Piels Beer) and the Hamm's Beer Bear.