Wednesday, June 13, 2012
Sheffield Lake's Dutch Treat
Remember way back here when I asked if anyone knew anything about the Dutch Treat drive-in that for years used to be on the southeast corner of East Lake and Abbe Roads in Sheffield Lake? (There's a vacant lot there now.)
Well, here's an ad that ran in the Lorain Journal on April 3, 1953 that announces its transformation from a Dairy Queen to Dutch Treat. Since it had only opened as Dairy Queen on May 4, 1952, it's surprising that it didn't even make it to its one-year anniversary. DQ licensing fees must be pretty stiff.
Nevertheless, the ad above is amusing for a few reasons, specifically the vapid, soulless eyes of the Dutch girl mascot, as well as the creepy, demented look of the "Bad Seed" clone attacking her ice cream cone. The little boy clip art is great, though and they managed to crop the 'Dairy Queen' sign from the photo of the building.
I have a few questions though: what the heck are Boston Coolers and Brown Derbies?