Sad to say, I’m not. I usually buy my gas in Vermilion from a BP station with a statue of a cartoon moose in front of it. Other times, I go to Speedway. Both companies issued me loyalty cards, and that fact probably influences my purchase habits – even though I don’t even keep track of my points.
But back in the 1950s, 60s and into the 1970s oil companies aggressively marketed their brands on TV and ads in newspaper and magazines, encouraging families to favor their brand for a variety of reasons, including better mileage, etc.
Anyway, one brand that was fairly prominent in the Lorain area in the 1950s was PURE Oil. The ad above ran in the Lorain Journal back on May 8, 1956.
At that time, Lorain had several PURE Oil stations: Dusky Brothers at Broadway and 19th; Duran’s Pure Oil at 2117 E. 28th Street; and Jack’s Pure Oil at Oberlin Avenue and Meister.
(I did a post about Jack’s Pure Oil back here in 2010.)
You can find a lot of old PURE Oil maps on eBay featuring this beautiful photography of a typical station.
WIKI entry points out that a group of jobbers purchased the PURE brand name and it has enjoyed a limited comeback of sorts. Here is their website, which has great graphics.