Well, above is an ad for another whiskey brand: Schenley. The ad appeared in the Lorain Journal on Dec. 5, 1952. It features a nicely stylized snowman. (I love it when classic children's holiday icons sell adult products.)
Unfortunately, it appears that the Schenley brand melted away over the years.
According to this Wiki page, the liquor company was purchased by Guinness in the late 1980s. The brand has not been available in the United States for some time. It seems to have been discontinued in Canada as well over the last few years, although there are still some cases out there according to this website.