Thursday, November 5, 2015

Bridge to Nowhere

the Terra Lane bridge today
Back on my post about the Oak Point Road interchange, regular blog reader and contributor Rick Kurish left a great comment about Amherst’s “Bridge to Nowhere” of the 1960s.

As Rick pointed out, back in the mid-1960s, while Oak Point Road dangerously crossed the new Route 2 at grade (meaning it was at the same level), just a mile east was a bridge built over the highway that had no road leading to it – and was thus unused.

Read all about it in this Journal article written by Staff Writer Howard Price that appeared in the July 11, 1967 edition.

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Mile from 'Death Trap' Crossroads
Amherst’s White Elephant: The 'Bridge to Nowhere’
By HOWARD PRICE
Staff Writer

AMHERST – Townspeople here call it “The Bridge to Nowhere.”

It’s a $150,000 steel and concrete structure that spans relocated SR 2 just west of SR 58. It’s supposed to connect the northern and southern sections of Terra Lane. But it doesn’t.

IT JUST SITS there gleaming in the afternoon sun, all shiny and new without a tire track on it.

Meanwhile, a mile west, where there should be a bridge, cars whiz by a “death-trap” intersection at Oak Point Road – N. Lake Street. There is no  bridge, no interchange. Only a dangerous grade crossing, a perfect place for high-speed accidents.

The Terra Lane bridge is inaccessible to traffic. Approachways have not been paved and have been allowed to erode so they are scarred by rain-etched rivulets which snake down and away from the bridge.

Two signs – each reading “Road Closed” – have been posted on each side of the bridge where ramps should intersect with Terra Lane.

WHY WAS the bridge built, if it isn’t being used?

According to Mayor Marvin Davis, the Terra Lane bridge was “another one of those so-called concessions” made to the city of Amherst by the state highway department when relocated SR 2 was first planned and discussed.

The highway department agreed to build it, Davis said, after Amherst officials objected to “all the inconveniences of the highway.”

He explained the highway department wanted to close off a number of city streets. When the department insisted on severing Dewey Road, east of SR 58, Amherst councilmen called for a bridge on Terra Lane.

The bridge, said Davis, was intended to give Amherst another access point over the four-lane divided highway.

On the other hand, a highway department official said the state “got suckered into building the bridge.”

WHEN THE STATE held a public meeting on the proposed highway, the highway official recalled, Amherst councilmen jumped into the foray and demanded more access points over SR 2 before they would sign a cooperative agreement with the highway department.

“We (the state) were hypnotized by the whole thing,” he said. “We agreed to the bridge proposal and to the intersection at Oak Point Road. It was foolish but we did.

“From an engineering standpoint, I didn’t feel there was any need for that road (Terra Lane) to be bridged,” he continued. “I fought it; but I lost and the city of Amherst won. What can you do?”

He said Amherst signed an agreement with the state, stating that the city would pave the approachways to the bridge, open it up for traffic, and maintain it.

“It’s been a mess for a long time. The city signed an agreement but the city didn’t come through.”

THE U.S. BUREAU of Public Roads apparently is making a periodic check on the Terra Lane bridge project to see how it develops. “They’re not too happy with the situation,” the official said.

The federal government is responsible for keeping track of all highway project built with federal money. Half the cost for the 4.5 mile stretch of SR 2 was financed with federal funds.

At present, said Mayor Davis, there are no definite plans to build ramps on either side of the bridge. Paving costs are responsible for the delay, he said.

Amherst officials have no idea how they would finance them. There is virtually no one who owns the land in the immediate area who could be assessed for the project, Davis explained.

AN AGREEMENT already has been reached with one property owner in the area. By ordinance, Amherst has agreed not to assess land belonging to the Four-Square Gospel Church over a five-year period ending in 1968, because the church said it couldn’t possibly absorb the cost.

Perhaps, in the future, suggested Davis, there will be “a clamor raised by some of the residents to have the ramps paved.” At the same time, some developers who have been doing work in the area, might want to build homes near the bridge. In that case, those properties might be assessed. Or some agreement might be worked out between developers and the city, whereby both parties would share the costs.

“It’s a sticky and complicated situation,” said Davis, what with “all the legalities and people involved.”

“Those ramps could be expensive as the devil,” he declared, predicting at the same time that a settlement may not be reached “for several more years.”

Meanwhile, the city of Amherst and the rest of Lorain County have a “bridge to nowhere,” and a “death-trap” intersection one mile down the road, where there should be a bridge but there isn’t.

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Rick Kurish noted in his comment that eventually the Terra Lane approaches were completed, and that the bridge finally opened in December 1974.

Wednesday, November 4, 2015

Airport Tavern Grand Opening Ad – November 19, 1946

I’ve mentioned the Airport Tavern many times on this blog, as the building (which is currently home to Mutt & Jeff’s) continues to fascinate me with its interesting history as a notorious nightclub.

In the early 1930s it was the 400 Bridge Club, complete with drinking, dancing girls and gambling; by 1935, it was the Country Gardens; a few years later it was Penny Morgan’s Place, a well-known brothel.

Finally, by the early 1940s, it was called the Airport Tavern, named for the Port Mills Airport on Meister Road just a few minutes away.

Well, here’s another piece of the historic puzzle. It’s an ad for a Grand Opening of the Airport Tavern that appeared in the November 19, 1946 Lorain Journal – 69 years ago this month.

The night club’s bar and dance area had just been remodeled and a modern kitchen added.

What’s interesting is that the name of the manager (Bruno Dombroski) and proprietor (Alex Hormanski) are listed in the ad. Thus, a few more details in the history of the place are filled in.

Today, the building’s location on Oberlin Avenue – nestled near modern banks, a fast food outlet and retail stores – continues to belie its colorful past.

August 2015 photo

Tuesday, November 3, 2015

Johnny’s Country & Western Bar Ad – Nov. 1, 1956

Did you know that Downtown Lorain had a nightclub with a country and western theme in the late 1950s?

That’s right, Pardner. Johnny’s Country & Western Bar was located at 1040 Broadway. It was operated by Johnny Gay, one of Lorain’s more colorful tavern owners to say the least.

The Grand Opening ad for the business appeared in the Lorain Journal on November 1, 1956 – 59 years ago this month.

Interestingly, a small ad on the same page of the Journal that day for Hill Billy Bar at 1652 Broadway seemed to take aim at Johnny's. The ad pointed out that "We're the first & only "real" Hillbilly Bar in Lorain!"

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Music for the Grand Opening of Johnny's was provided by Slim Luse, who had achieved some success in the music world. Various mentions of him in Billboard in the 40s and 50s state that he formerly worked with Pee Wee King, and that he had eventually found his way to Lorain County and employment at Radio Station WEOL.

Small snippet from Billboard of November 14, 1953
Anyway, I think the country music idea was ahead of its time, and might be a great idea for today’s Downtown Lorain.

Unfortunately, I couldn’t go shoot a ‘now’ photo of the bar, which was located roughly opposite Lorain Monument Works. It was lost when much of the west side of Broadway was leveled to make way for the Frank Nardini Underpass.

Monday, November 2, 2015

Richman Bros/Cleveland Browns Ad – November 12, 1946

It’s a pity that the era of great sports cartoon mascots seems to have passed, at least when it comes to their utilization in advertising and marketing. I guess they must be deemed too old-fashioned and corny, as many teams both professional and local currently have no real mascot character to represent them – just a flashy all-type design.

The Cleveland Indians have certainly downplayed Chief Wahoo in recent years for well-known reasons. The Cleveland Brownie, on the other hand, has made a comeback of sorts.

In the old days, you used to be able to count on seeing a clever cartoon or illustration (especially in the pages of the Plain Dealer, where Dick Dugan’s art was featured) depicting an upcoming matchup between the hometown favorites and the visiting team.

The Chicago Rockets
mascot
This tradition was also on display in newspaper ads designed to be imprinted with the names of a local business, such as the Richman Brothers ad above, which appeared in the Lorain Journal on November 12, 1946. The Browns were taking on the Chicago Rockets, so the cartoon appropriately shows the Brownie mascot getting ready to send one into orbit.

I’d never heard of the Chicago Rockets (I’m not a big sports fan). The Rockets’ Wiki page explained that the All-American Football Conference football team did not join the National Football League, unlike the Browns.

Anyway, it’s a cute newspaper ad, cleverly incorporating the names of several Chicago Rockers team members, including Elroy “Crazy Legs” Hirsch, Billy Hillenbrand, Bob “Hunchy” Hoernschemeyer and Ralph Heywood.

The ticket prices are pretty amazing. $3.60 is the price of the most expensive reserved seat.

The Browns ended up winning the game, beating the Rockets 51-14 before a hometown crowd of 60,457. You can review the Browns’ whole 12-2-0 1946 season right here.

Friday, October 30, 2015

1961 Neisner's Halloween Ad

Well, here's my final vintage Halloween ad, which ran in the Lorain Journal on October 26, 1961. It’s another Neisner’s ad, one that ran two years after the one I posted yesterday.

By this time, TV characters are the rage, specifically the Hanna-Barbera gang, including stars Huckleberry Hound, Yogi Bear and Fred Flintstone. But rather than have their commercial artists go to the bother of creating some half-baked illustrations of the costumes, the Neisner’s advertising department merely assembled their ad using some licensed artwork of the characters.

Only the Peter Rabbit costume warrants an inked rendering. The Peter Rabbit mask looks suspiciously like Bugs Bunny.

Interestingly, the same characters in the Neisner’s ad (including the blond Fred) could be found in an ad for Carl’s Basement Toyland, apparently a part of the Carl’s Shoporama store in Schenectady, New York (below). Perhaps the costume wholesaler provided the artwork – which the Neisner’s artist just recycled.
Courtesy Yowpyowp.blogspot.com
Anyway, to keep that retro Halloween spirit going and to see some vintage photos of 1950s and 60s trick or treaters, click here to visit a great pinterest site.
Hope you have a great Halloween! 

Thursday, October 29, 2015

1959 Neisner's Halloween Ad

Well, yesterday we saw what Halloween costumes Woolworth's was offering in October 1959 – so let's see what was on the sale shelves at Neisner's during that same year.

Neisner's?

In case you've never heard of it (like me), Neisner's was a variety or "five and dime” store. The chain had downtown stores in Lorain and Elyria, as well as out at the O’Neil - Sheffield Center.

It first showed up in the Lorain City Directory as Neisner Brothers in the 1926 edition, making it a much older business than I thought. Its very last appearance in the 1963 directory, before the 332 Broadway address went vacant and the only Neisner’s listing was at O’Neil’s.

The Neisner's chain was acquired by Ames in the late 1970s.

As it turns out, Neisner's was peddling pretty much the same Halloween costumes in 1959 as Woolworth's, including Disney's Zorro and Mickey Mouse as well.

The lone TV-inspired costume is Felix the Cat. I’m sure you Baby Boomers remember him and his theme song. Did you know that Jack Mercer – the voice of Popeye – also did Felix on TV?

The Felix costume was pretty easy to find online.
This mask (below) was a little hard to find. Is that a pagoda on her head?
Like all clowns, this fireman is kind of creepy. 
And although I couldn’t scare up a Moon Man costume on Ebay, I did find this photo of a kid wearing it. It looks a lot better than I thought it would.
I feel sorry for the little girl with the mask that doesn’t fit, although she doesn’t appear to mind!

Wednesday, October 28, 2015

1959 Woolworth’s Halloween Ad

Well, Halloween is only a few days away – so I’d better start posting some of these seasonal ads.

First up is one for Woolworth’s, highlighting their selection of costumes for trick or treating. It ran in the Lorain Journal on October 21, 1959 (the year I was born) – 56 years ago this month.

Although the ad is from 1959, there are no TV characters in the costume line-up with the exception of Walt Disney’s Zorro. Otherwise it’s strictly big-screen cartoon characters (Bugs Bunny, Mickey Mouse and Casper), Walt Disney-licensed properties (Cinderella, Sleeping Beauty) or generic monster types.

By the way, I don’t remember ever going trick or treating as a skeleton, devil or something scary. I was strictly the type to go as Huckleberry Hound, Woody Woodpecker, etc. (That probably says something about me, but it would take an analyst to figure it out.)

I did my usual internet scavenger hunt to compare photos of the actual costume with the artist’s renderings in the ad.

The Mickey Mouse costume was pretty easy to find.

Finding the Cinderella mask took the better part of my lunch yesterday (below).
On the other hand, it took less than a minute to find the Disney Zorro costume (courtesy of modernkiddo.com).
I managed to find an actual photo of a kid wearing the Bugs Bunny costume.
It sure beats this (ugh) modern monstrosity (below), where Bugs appearing to be gnawing on this kid’s noggin. What fun is that?
Lastly, I had a devil of a time trying to find this mask (below).
Yikes, that thing is too creepy for me, even as an adult. No wonder I went trick or treating as Huckleberry Hound, Yogi Bear, Donald Duck, etc.