Introducing Kellogg's Sugar Smacks Cereal – Nov. 1953

November 5, 1953 Lorain Journal ad

Yesterday we were talking coffee. Today – it's cereal.

When it comes to a sweetened wheat puff cereal, did your mom buy Post Sugar Crisp or Kellogg's Sugar Smacks? They're basically the same cereal; Post was there first, with Sugar Crisp (here's the 1950 Lorain Journal ad) and Kellogg's launched their version a few years later.

And above is the ad that ran in the Lorain Journal on November 5, 1953 breaking the news of the new cereal. That's famed Ringling Bros. & Barnum & Bailey circus clown Paul Jung in the ad and on the box.

Another ad ran in the Journal a few weeks later on November 19, 1953.

Here's an oversized box that was part of a store display. It's currently on eBay.

I'm not sure why Kellogg's utilized the circus theme. Fellow clown Lou Jacobs was featured on boxes as well. It made for a fun and memorable visual theme. 

(It's kind of sad that a campaign like this would never fly today. For decades, clowns were seen as lovable childrens' friends. But in the last 20 or 30 years, clowns have become the very symbol of evil and terror, thanks to various horror movies.)

Anyway, when it comes to Sugar Smacks vs Sugar Crisp, I think Mom was in the Kellogg's camp. While I'm too young to remember any clowns on Sugar Smacks packages, I do remember when Hanna-Barbera's Quick Draw McGraw was on the  box (and Snagglepuss was on Cocoa Krispies).

However, after the members of the Hanna-Barbera cartoon menagerie were no longer featured on the boxes, I think we lost interest in many of the cereals – Sugar Smacks for sure. My siblings and I much preferred the Cap'n Crunch lineup from Quaker Oats, General Mills' Cocoa Puffs, etc. Mom did buy a few Post Cereals (mainly Crispy Critters and Alpha Bits).

Today, I almost always have a box of Sugar Crisp Golden Crisp in the pantry. But if Kellogg's put Quick Draw back on the Sugar Smacks Honey Smacks box, I'd give it a try again. But not while the unapppealing Dig'em Frog is on there!

I mean, frogs eat flies. Ugh.