Journal Hockey Game Bus Trip – Feb. 7, 1972

Hockey has been the subject of many posts on this blog.

I posted a 1949 Journal ad promoting the Cleveland Barons versus the Buffalo Bisons back here, including some images of Barons memorabilia; a 1949 P.O.C. Beer ad in which the brewing company sponsored Cleveland Barons Hockey Casts on WEWS; a 1950 Van Wagnen’s Hardware ad with a special on hockey sticks here (a post that also included a tribute to George Armstrong, “The Chief,” Captain of the Toronto Maple Leafs during their Golden Years); a 1967 Toronto Maple Leafs Hockey Program; and a 1968 Journal article about the possibility of Lorain building an ice hockey arena.

Back here, I posted three 1970 newspaper ads in which the Journal sponsored bus trips so that its readers could see the Cleveland Barons play the Montreal Voyageurs, as well as the Hershey Bears. 

Well, today’s post is another Journal bus trip, this time to see the Barons play the Cincinnati Swords. The full-page ad ran in the paper on Feb. 7, 1972.

The ad is a little amusing, with its strange mix of different illustration styles. The couple shown in the ad illustration look like they’re right out of a Higbees or Penneys ad.

I thought the ‘Swords' name was a little hard to swallow, but once I read about their history (how they were an AHL affiliate of the Buffalo Sabres) it made sense.

The Cincinnati Swords weren’t around very long. They had only been founded in 1971, and after a stab at success, folded after the 1973-74 season.