One of the most visited posts of this blog is one I did on Travelodge's Sleepy Bear mascot back in 2013.
The post featured a lot of vintage Sleepy Bear promotional items, and tracked his evolution over the decades through his use on postcards, brochures, matchbooks and other marketing pieces.
Google "Travelodge Sleepy Bear" and you'll see that my 2013 post about the beloved bruin shows up first – thus demonstrating that a lot of people remember him and are wondering what he's up to these days.
The answer: not much. And for fans of the original bear, that's rather, uh, unbearable.
After a series of redesigns, by 2012 Sleepy had evolved into a largely unappealing character. Sleepy had lost his nightshirt and cap, and wasn't sleepy any more; he was tall and dopey-looking, wore a Travelodge vest and was now an adventure guide. His transition from cute, sleep-walking cub to his present grisly grizzly appearance was documented on the Travelodge website at that time.
Today, Sleepy is nowhere to be found on the Travelodge by Wyndham website. The Travelodge Wiki entry notes, "The Sleepy Bear mascot has largely been retired, but can be seen on some older Travelodge signs and is still used on some advertising."
Sleepy Bear does still appear on the Travelodge Facebook page, but all of the photos are from 2012. There is a short video from last year that seems to be a half-hearted attempt to keep him 'working.' Here's a screen grab showing how he looks these days.
That's a long way from this (
below).
If Wyndham was smart, they would return to the original, charming Sleepy Bear design. Give him a website and/or presence on TikTok, YouTube etc. and give the youngest kiddies a stuffed Sleepy Bear doll when they stay at a Travelodge. There's still a lot of life left in that bear even if he is sleepy.