Well, putting popular cartoon characters on glasses really wasn't anything new back then, judging by the above ad. It ran in the May 27, 1937 Lorain Journal and promoted a free Donald Duck drinking glass with the purchase of a jar of Bosco from your grocer.
Here's a photo (below) of one of those Bosco glasses emblazoned with the irascible sailor-suited waterfowl, courtesy of theglassjunkie.com.
(I recently discussed Donald Duck with the one of the customer service reps here at work. Her one-year-old son really likes Mickey Mouse. I told her that when he got a little older he would probably switch his allegiance to Donald Duck, who is much funnier and more interesting since he was much more of a jerk in his films.)
Anyway, the ad is also interesting since it promotes Bosco, the "milk amplifier," which I had no idea had been around so long. We had drank Bosco as kids in our house, and I associate a bear with the product for some long-forgotten reason.
I don't remember this commercial featuring the Bosco Bear, but it's pretty cute anyway.
Although I remember drinking Bosco, we soon moved over to Nestlé Quick, which had (and still has) the rabbit on it. This is how I remember the product looking (below). I never understood that strawberry sitting on his head, though.
|Courtesy of Gregg Koenig's flick river.com page|