The one shown above ran in the Chronicle-Telegram on March 20, 1975.
Interestingly, I traded emails with a gentleman back in November 2010 about these very ads.
Raleigh wrote, "If you ever look at the microfiche of the Journal, take a look in the seventies [1976-78?] for the ads for Big Dick's Bar which was in operation at the old Lincoln Ballroom. My brother-in-law tended bar there as he knew Dick Schupe and Dave Smith, the owners.
"He was doing the weekly ad for them in the paper, but tired of it and it was handed down to yours truly. Crude art work at best, and I remember prying the information for the new ads out of Dick, doing the art work, then hustling to make it to the Journal by the Wednesday deadline.
"I have not seen those ads since I submitted them and saw them that following Friday night in the paper. If memory serves... usually long, tall ads… reversed boarders... fairly good size. That would be a trip to see those again."
Raleigh had a good memory. I'm just sorry it took me almost five years to stumble upon one of these ads, and use his great reminisce on the blog!