|The current box of the prepackaged ones|
Homemade Rice Krispies Treats are a big favorite in our house.
I make'em when I have the time, and buy'em when I'm lazy. Store-bought or homemade, they don't last very long. In fact, we usually polish off a whole batch of them in two days!
I still remember that when I was a kid in the 1960s, they were called Marshmallow Treats in the commercials – and that Snap, Crackle and Pop would bribe you to make them.
That's right. If you sent in the refund form off the box, and the requested label from the marshmallow package, the elfin trio would send you a quarter just for using up some of their cereal, and hastening the need for Mom to buy some more.
Here’s a 1965 magazine ad (below) with the 25 cents offer. It also features the original, less healthy (but tastier) Treats recipe that used more butter and less cereal.
(You might notice that at the bottom of the 1965 ad it says, “A Nancy Sasser Suggestion.” "Buy-Lines" by Nancy Sasser was a weekly syndicated newspaper column for homemakers. It was all about shopping and featured “new and interesting” products and suggestions.)
Here’s the same basic Treats ad from 1970.