Tuesday, January 1, 2013

Happy New Year from First Federal - 1963

Here's a space-age New Years ad for First Federal Savings of Lorain that ran in the Lorain Journal in late December 1962. John Glenn had become the first American to orbit the Earth in 1962, so I guess it was still fresh in everyone's mind.

I love the offbeat First Federal Savings and Loan Association logo in the ad. It's very bold and simple, with a lot of personality. Quite different from the current version (at left).

These New Years-themed ads often show the bearded "Old Year" character trudging off in the background. I'm surprised the ad doesn't show him forlornly drifting away into space.

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