Vermilion-on-the-Lake Real Estate Ad – June 1962

Yesterday's post featured a June 1962 real estate ad for Valley View Estates in Vermilion, located on the west side of the Vermilion River off West River Road. Its marketing tapped into the desires and aspirations of the middle class, offering a swim club membership for residents and a new school for the kiddies to attend.

Today's post highlights a real estate ad for a neighborhood on the east side of town: Vermilion-on-the-Lake. It had only recently become part of Vermilion, merging with the city in May 1962.

The ad below appeared in the Journal back on June 1, 1962.

With Vermilion-on-the-Lake being, well, on the lake, the developer didn't need to offer a swim club membership; it had its own "private beach facilities." Other amenities included being near new schools, and shopping – and "Just a Stone's Throw From The Ford Plant."

I wrote about Vermilion-the-Lake's origins as a vacation resort (back here, in a multi-part blog series). Today, VOL is an eclectic neighborhood with something for everyone. I know a few people who live or have lived there, and they love it.

I almost bought down there when I moved to Vermilion a few years ago. VOL has a nice, homey feeling not unlike what I experienced living in Sheffield Lake, which has a cottage past of its own.