Thursday, April 12, 2018

Lawson’s Ad – April 3, 1963

Courtesy westparkhistory.com
Here’s an old Lawson's ad sure to rekindle some memories. It ran in the Lorain Journal on April 3, 1963 and very simply promotes one item: cottage cheese. But it’s the charming rendering of the convenience store with its iconic milk bottle sign that packs a nostalgic punch.

At right is a photo of a store similar to that depicted in the ad, courtesy of westparkhistory.com.

When you entered a Lawson’s store, you knew it would be clean and well-stocked.

According to this Wiki page, Lawson’s originated in Cuyahoga Falls, Ohio. The original store merely sold milk, but eventually grew into a chain of mini-supermarkets that was primarily Ohio-based.

(I posted an ad celebrating the June 1959 opening of the very first Lawson’s in Lorain here. I also posted a October 1959 ad here, a May 1962 Ice Cream ad here, a July 4th 1962 ad here, and a 1966 Dutch Loaf ad here.)

In the mid-1980s, Lawson’s stores in the U. S. were sold to Dairy Mart. Amazingly, the Lawson’s name lives on as a convenience store franchise chain in Japan.

Today, former Lawson’s stores dot the cityscape of many Ohio cities. You can find them repurposed as everything from a pizza joint to a doctor’s office.

7 comments:

  1. I've never found an equivalent for that Dutch Loaf.

    ReplyDelete
  2. Maybe you can order a loaf or two of the Japanese Lawson's Dutch Loaf and have it shipped to Texas, they probably do a tangy Soy Sauce version

    ReplyDelete
  3. Fried Lawson's Dutch Loaf, lots of Miracle Whip, lettuce on Wonder Bread...ummmm Haven't had a sandwich that good in 45 years. Todd

    ReplyDelete
  4. My favorite was always the Chip-Chopped Ham.

    ReplyDelete
  5. ...See now, the Dutch Loaf from Meyer Goldberg's was a thing of joy with some Miracle Whip and a slice of cheese. But I don't think there was anything from Lawson's that wasn't good, especially during the summer when they had coolers full of ice cream and popsicles! Ours was the one on Oberlin Avenue just north of Meister Road, but we would occasionally stop at the one at the corner of East Erie and Colorado.

    Mike

    ReplyDelete
  6. I'm with Alan, love the chip chopped ham. Still pick up a pound at the Giant Eagle when I'm in town.

    Chuck
    Jackson MI

    ReplyDelete
  7. Lawson's French Onion Chip Dip was the best. Still sold at Circle K's -- allegedly same recipe.

    ReplyDelete