Wednesday, June 21, 2023

Take "Blondie" With You on Vacation – June 1963

Back in the days when just about everybody subscribed to a newspaper, going on vacation presented a problem. Do you suspend delivery during the time you'd be away – and possibly miss some important news? Or have a neighbor retrieve your papers out of your mailbox and save them for you until you returned?

Or would you just have the paper delivered to you at your vacation destination? That's the idea behind this ad, which appeared in the Journal back on June 15, 1963.

It's interesting that the Journal was promoting the comic strip "Blondie" as the reason to keep the subscription going at the vacation address in 1963. The newspaper used "Popeye" in the same way back in 1938. Perhaps King Features Syndicate (which owned both comic strips) provided the ad templates to the newspapers which carried their strips.

It's odd that the idea of not missing any of the comic hijinks of the Bumsteads was stressed, as opposed to keeping tabs on the comic hijinks happenings in Lorain.

Of course, many people moved around a lot on their vacations. We sure did, pulling a camper from one locale to another and never staying in one spot for more than a few days. By the time the Journal would arrive at whatever KOA Campground we were staying at, we'd have been long gone.

Note the ad for Brady's Restaurant (no relation), a favorite topic on this blog. One of these days (or years as the case may be), I'll post the ultimate comprehensive history of the restaurant that I've been promising for so long.

Kinda like the Pueblo.

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Blondie and Dagwood have showed up on this blog several times.

2 comments:

  1. I always liked "Blondie."

    Saw an interview with Gig Young (it's creator) when he was asked why Dagwood only had a single button on his shirt. Young's answer was that he was too lazy to draw all that were needed.

    Here's a *wonderful* article in the Saturday Evening Post describing Young as just that: Lazy.

    https://www.saturdayeveningpost.com/2016/12/blondie-stayed-funny-86-years/

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  2. It's Chic Young, of course.
    Gig Young is an entirely different guy!

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