Tuesday, February 14, 2023

Eldred's Stationers Valentine's Day Ad – 1953


In honor of Valentine's Day, here's a cute Valentine-themed ad for Eldred's Stationers, which was located at 375 Broadway. The ad ran in the Journal on January 27, 1953. Its 1950 City Directory listing includes "Books, Stationery and Office Outfitters." 

I like the bespectacled dog in the ad, helping to trim out the Valentine heart. (But I'm not sure why the artist is flashing us.)

According to an article in the Journal by Ron Vidika from August 16, 2014, the company was the first stationery store in Lorain, having opened its doors on March 17, 1889.

And my own research noted that Eldred's became Trotter's Office Supply around 1957, moving to 515 Broadway by 1960. It's not surprising, since the Trotter family had been involved with Eldred's.

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