Hills Easter Egg Hunt Ad – April 1971

Easter is this Sunday, so here’s a vintage ad from Easter 1971. Hills Department Store was holding a huge Easter egg hunt, and advertised it with a nearly full-page advertisement in the April 2, 1971 Journal. I like the attention-getting layout, especially the chick with the egg fragment hat.

It looks like a lot of fun, with plenty of prizes, as well as gifts for the non-winners too. You don’t see Target or Walmart doing anything like this these days. 

And check out the 5-foot tall jumbo basket loaded with goodies, which I’m sure was good for a few stomach aches.