Have a Safe New Year’s Eve – 1971 Style!

December 31, 1971 Ad from the Journal

It’s New Year’s Eve. Longtime readers of this blog know that I usually post a vintage, full-page Journal ad designed to encourage safe, sober driving on this particular night. (An example is at right, from New Year’s Eve 1962.)

This year’s ad – from New Year’s Eve 1971 – isn’t very grisly. No Grim Reaper or skeleton this time, just a tragic vision of a mangled car accident in the glass containing a drink.

And a clever message: “DON’T MAKE IT ONE FOR THE ROAD!

As the ad notes, “Drunken drivers aren’t the only staggering figures. The statistics on car accidents caused by them are pretty staggering too. And a lot of people become statistics... courtesy of that chap who had to have just one more for the road.”

There’s not too many businesses in that 1971 ad that are still around, except for nursing homes, a cemetery and Discount Drug Mart.

Anyway, have a safe New Year’s Eve so we can all look forward to 2022!