Pic-Way Shoes Easter Ad – 1971

Are there still Easter Parades?

That’s a good question. It seems that the traditional Easter Parade – an Easter Sunday procession in which participants show off their Easter finery – is still something that occurs in a few major cities. 

My mother has long told me about Easter Parades in Lorain. Although I was skeptical at first, they are even mentioned in old articles (such as this 1954 one).

Anyway, ‘Easter Parade’ is the theme of this Pic-Way ad that ran in the Journal on April 1, 1971.

It’s an interesting ad in that it reminds us how black and white illustrations used to be sufficient to represent a store’s style selection to the consumer. The ad above has a nice layout that very cleanly communicates what is available.

I’ve written about Pic-Way before (such as this 1964 Easter ad), and how it was a pioneer in the self-serve shoe business. Now it’s hard to find an old-fashioned shoe store where someone fits you properly and waits on you hand and, er, foot to find a shoe you like (such as the service you received at Januzzi’s.