Monday, June 17, 2013

June 17, 1954 P.O.C. Pilsener Beer ad

Here's a great ad for Cleveland favorite P.O.C. Pilsener Beer that ran in the Lorain Journal on June 17, 1954 – 59 years ago today.

I don't know the name of the advertising mascot but he reminds me of the old Cleveland TV kid's show host Franz the Toymaker.

The mascot was even featured on bar signs for the popular brew. (The image at left is from the Vintage Cleveland Tumblr blog – pay it a visit and click through the various pages to see some more great Cleveland images.)

P.O.C. was popular in Lorain, and ran a lot of ads in the local newspaper. I featured it here on the blog last year as well.

Anyway, whoever the Bavarian Alpine hat-wearing mascot is, he was part of a whole wave of 1950s cartoon beer mascots, including Bert & Harry Piel (for Piels Beer) and the Hamm's Beer Bear.
Ad from the Sandusky Register, May 10, 1951
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3 comments:

  1. AnonymousJune 25, 2013 at 6:56 PM

    Pilsener Pete is the guys name. P.O.C. started using him in advertising around 1950.

    ReplyDelete
  2. Dan BradyJune 26, 2013 at 3:50 PM

    Thanks for that bit of information--I appreciate it! (But you'd think his name would be Fritz or something!)

    ReplyDelete
  3. UnknownNovember 12, 2013 at 1:22 PM

    I have this very sign..thanks for the info.. it was my grandfathers..the color is fadded but its a great sign

    ReplyDelete