Tuesday, September 19, 2023

Willow Hardware "Hunting" Ad – Sept. 18, 1953

Do we have any hunters out there – mighty or otherwise?

If you're the hunting type, then you'd probably like the ad for Willow Hardware below, which ran in the Lorain Journal back on September 19, 1953. It has a pleasantly nostalgic hunting theme, with a man holding two pheasants, while his female companion (touting her own rifle) looks on. Both are sporting nifty Fuddsian caps.

Willow Hardware, which was still in its early days back then, apparently could outfit the hunter with everything needed, including guns, shells, gun cleaning rod sets, hunting knives, as well as the shell & game vest – and the hunting license too.

The ad notes that Double Owl Stamps were available on Friday & Saturday, perhaps triggering (no pun intended) thoughts of blasting away at the nocturnal, hooting birds of prey.

We never had any hunters in our family - just fisherman, including Grandpa (Mom's father) and my own Dad. No one even owned a gun.

I don't hunt or own a gun either, but I subscribe to American Hunter as part of my NRA membership. The magazine is always interesting, despite the fact that I don't think I could ever shoot anything – not even a squirrel. 

However, one of my good friends (that I met in college) has been a hunter all his life. His family built a small cabin on some wooded acreage they own south of Akron, and he hunts there sometimes. It's his little oasis, a place to get away to once in a while.

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As a parting shot, here are some more 'hunting'-themed ads and articles that I've posted over the years: this 1946 ad for Spaid's Sportsmen's Shop in Lorain; this matchbook cover for Grandview Motel; a 1958 for Welch's Sports; this 1962 article about Lorain County moose hunters in Canada; and this 1962 ad for Pic-Way Shoes.