Tuesday, September 26, 2023

Gary Motor Sales "Hunting" Ad – Sept. 24, 1953

Hunting was a recurring theme in many ads found in the pages of the Lorain Journal from September 1953. It was a real harbinger of Fall.

Last week, a post from that same time period spotlighted how Willow Hardware was selling hunting attire, knives, guns, shells and licenses. The ad above for Gary Motor Sales makes the case that a used Nash was the perfect car for a sportsman.

"Decide now to enjoy the hunting season to the fullest!" it notes. "Go in America's "Travel Car" – a better used Nash car – with exclusive Nash comfort and safety features. Enjoy in a dependable used Nash car such outstanding comfort features as Airliner Reclining Seats which make up into Twin Beds in seconds. Wherever you drive, wherever you hunt, your sleeping accommodations are right with you! Get the car that's perfect for hunting trips economical to drive all the time – the Nash Sportsman's Used Car Special."

Here's a nice color magazine ad for the 1951 Nash Airflyte with great photos illustrating the same features found in the 1953 ad.

And this 1948 brochure for the Nash "600" Ambassador Brougham Sedan even contained a handy listing of Hunting and Fishing Seasons for the U.S., Canada and Newfoundland.

It was all an interesting marketing effort. Unfortunately (according to this Wiki entry) Nash automobile production ended in 1957.

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Dad's Grandpa Esterle owned a Nash. That's my Dad, his mother and sister, and his Grandma and Grandpa Esterle posing in front of it in this late 1920s/early 30s shot. 
It was taken on W. 28th Street in Lorain in front of the Esterle home. If you're curious, here's what the house across the street from the Esterles looks like today.




11 comments:

  1. I always wondered what old car dealership that business used to be over the years.It used to be an Earl Scheib Paint and Body Shop back in the mid to late 80's.My father had his old "49 Chevy painted there for around $99.95.

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  2. I wonder who was holding the camera?

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  3. Pretty awesome Dan. That photo is nearing 100 years old. House across the street looks the same, only difference is the tree in the front yard is gone.

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  4. "I'm Earl Scheib and I'll paint any car for 29.95. No ups. No extras!"

    I've always hated trying to sleep in a car, unless I have the whole back seat to myself. And it better be a '69 Impala, or it isn't going to be nowhere big enough!

    I drove back from South Dakota, once, with 2 other people in a Ford Pinto. The back passenger was wedged between stuff. 25 miles this side of Rapid City, it dropped its muffler. What a horror show. I don't even remember Indiana and Ohio.

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    1. I once took a trip with a couple friends to Tennessee, sharing the back seat of a Ford Fiesta with several pieces of luggage; I don't recommend it.

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  5. Folded down, that Nash seating in the second ad looks distinctly uncomfortable. But hey, the car had a mosquito screen!

    You'll never convince me that the main illustration in the first ad was not tongue-in-cheek.

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  6. Buster:

    You mean the manly men in their jammies sharing a bed in a car out in the country? I wonder, exactly, the size of what is being discussed by the seated fella?

    One of them needs a pipe!

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  7. As for who took the photo of my father and his mother, sister & grandparents in front of the Nash, I'm assuming it was his father (my Grandpa Brady).

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  8. ..When Nash and Hudson merged in 1957 to form American Motors (they tried to get Packard and Studebaker to join them, but they turned it down - and were both gone by 1964), Gary Motors sold AMCs until the late 70s, then switched over to Dodge for a few more years until they finally closed sometime in the early 80s.

    We were an AMC family, and we bought three cars there - a Rebel sedan, a Hornet wagon, and an aircraft carrier-sized Ambassador wagon. My grandmother bought three there, an American sedan, a Hornet coupe, and a Dodge Colt.

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  9. Mike!

    We had an AMC Marlin, the predecessor to the Javelin, and two Hornets. A green, automatic sedan and a red fastback with a denim interior and 3 on the floor. With the 3 it felt you were always in the wrong gear!

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  10. Yeah, but I'll bet I am the only one here who is old enough to have had (or even seen) a real life Nash, pre-AMC. Heck, I had a high school friend who drove a Nash Metropolitan, a very tiny car. He was 6-4, so it was a strange match.

    Not that my folks drove Nashes. They were strictly GM patrons.

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