Grants Easter Ad – March 1963

Fast forward ten years from yesterday's post and you have this ad for the W. T. Grant Company, highlighting its line of Easter fashions for kids. The ad ran in the Journal back on March 14, 1963.

Apparently, 'Grantogs' was the in-house brand for little boys, with selections in tailored matching suits, 2-piece sport suits and dress slacks. I like the illustration of the kid in the sport coat holding a rocket.

And there's even a Boys' Brushed Wool Felt Dress Hat, not unlike the type worn by a much younger Don Hilton during his days growing up in the Keystone State.

So what were the four Brady kids wearing back in 1963? Were my brothers and I decked out in the latest Grantogs fashions? Here's a shot from Easter that year; we were all lined up in front of my grandparents' house on W. Sixth Street in Lorain.

My older brother and I look like TV golf commentators (although if you look closely, Ken is chomping on a plastic pipe). Younger brother Ed at two years old looks the snazziest with his cap.

****

UPDATE (April 2, 2023)

Here's the scene two years earlier (below) in 1961. My sister has her Easter bonnet, and my older brother and I have sport coats with the same 'knight in armor' crest. I'm not sure why I was standing that way, but it probably contributed to my weak ankles fifty years later.