We started out this week on the blog with a visit from our pal Reddy Kilowatt; we'll close the week with an ad featuring another advertising mascot, our favorite pachyderm with the tam o'shanter: Toppie, the Top Values Stamp elephant.
Above is the ad that ran in the Journal back on May 2, 1962 – sixty years ago this month.
The focus of the ad was that you needed to fill less stamp books to get a free gift from Top Value Stamps than their unnamed competitors, which I assume included S&H Green Stamps. The ad showed the 'price' of several items: a Kodak Brownie 8 Movie Camera (7-2/5 books); a Corning Ware 9-Cup Percolator (2-4/5 books) and a GE Spray Steam & Dry Iron (6 books).
The ad also shows a Ford Falcon. I was curious how many books it would cost, and if you needed a Ford Pickup Truck to take them all to the redemption center. But the car was only a prize in Top Value Stamps "Happy Days" Sweepstakes.
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Toppie's popped up on this blog many times.
We sure did those S&H Green Stamps at our house. Recall helping Mom stick 'em in the books!
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