Monday, March 21, 2022

Kellogg’s Sugar Frosted Flakes Ad – March 4, 1953

Tony the Tiger as I remember him,
with the football-shaped head
Kellogg’s Sugar Frosted Flakes was one of the sugary sweet cereals that my mother regularly bought for my siblings and me in the 1960s and 70s. With four kids pouring big bowlfuls of it at a time, the box never lasted very long. It was also the favorite cereal in the Snack Pak (or Variety Pak) multi-box package that my parents brought along on our camping trips.

But more than sixty years ago, Kellogg’s Sugar Frosted Flakes was still a new cereal. Below is an ad that ran in the Lorain Journal back on March 4, 1953.

Note that Tony Jr. was around since the beginning. Here’s a closer look at the box in the ad.

Whatever happened to Tony Jr. anyway? After he was a flop fronting his own cereal (Frosted Rice), he seems to have disappeared. 
Here’s how Tony looks these days.
And here’s a screen grab from the Frosted Flakes website, showing Tony has evolved. “New” Tony looks like he’s misplaced his dentures.
Anyway, here’s a vintage commercial for Sugar Frosted Flakes. Maybe it will bring back some happy memories and cause you to pick up a box.

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Tony the Tiger has been featured on this blog before, mainly in his moonlighting role at Giant Tiger. And Tony’s elfin co-workers at Kellogg’s – Snap, Crackle and Pop – have popped up on the blog too.

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3 comments:

  1. -Alan D HopewellMarch 21, 2022 at 9:33 AM

    Tony was originally voiced by the late, great Thorul Ravenscroft,who also sang the "Mr Grinch" song for the Chuck Jones/ Boris Karloff Christmas special.

    ReplyDelete
  2. BusterMarch 21, 2022 at 11:03 AM

    Tony's teeth fell out from eating Frosted Flakes for all those years.

    ReplyDelete
  3. Don HiltonMarch 21, 2022 at 3:14 PM

    I never liked any frosted cereal, because if it was poured out of the box already sugared, Mom wouldn't allow us to add any more sugar to it.

    As a kid who put sugar on Cap'N Crunch, I felt this to be an unfair restriction.

    And, yes, I do still have my own teeth.
    They may be heavily filled, but they're still there!

    ReplyDelete