Fifty years ago, Burger King was promoting the idea of giving Burger King Gift Certificates as Christmas presents. The books sold for $5.00 and had ten coupons worth 50 cents.
The above ad ran in the Journal on December 20, 1971.
Although 50 cents doesn’t sound like much now, it could still cover the cost of a hamburger back then (but not a Whopper).
It’s interesting seeing the old Burger King mascot. I remember him having a slightly befuddled voice, with his tagline being, “Burger King...where kids are king!”
Here’s a sample of his animated antics.
Being partial to cartoon mascots, I liked him better than the live-action “Marvelous Magical Burger King" that was introduced later in the 1970s. Apparently, he was supposed to compete with Ronald McDonald.
A mute version of that guy became the much-later creepy Burger King with the face that was basically a mask with a frozen expression.
