Tuesday, November 24, 2020

Sparkle Market Turkey Ad – November 1960


It’s been a while since I featured a vintage Sparkle grocery store ad with Sparky, the ever-happy, freckled advertising mascot, so here’s a Thanksgiving-themed one. It ran in the Lorain Journal on November 16, 1960.

“Lifer’s finest Fresh Frozen Young Tom Turkeys” are the big item on the full-page ad. 

Lifer Turkey Farm was owned by Dwight & Florence Lifer, and was located in Knox County, Ohio near Danville. The turkey farm apparently was well-known enough to be the subject of a 1947 episode of an Ohio Bell-sponsored radio series on WTAM called “The Ohio Story.” (To read the radio script, click here.)

The per-pound turkey pricing in the Sparkle ad varied by size. Turkeys weighing twenty pounds and up were only 39 cents a pound; small turkeys weighing only six pounds (that’s a Tweety Bird) and up were 49 cents.

I don’t remember mom ever fixing a turkey for the Brady Thanksgiving dinner when I was a kid. For years, she fixed two birds – a duck and a capon. She remembers that it was a lot of work.

3 comments:

  1. You weren't missing anything. Turkey is like C-SPAN - it's very dry and puts you to sleep.

    By the way, I'd stay away from Sparky - he looks like he's shedding the coronavirus or something.

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  2. Amazingly Meijer was selling turkey for 39 cents/lb last week!

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  3. That kolbassi for $.59 cents makes me want to call old Chuck (Big Chuck) Schodowski up and tell him about it.For less than $6.00 he could walk out of there with a big long 10 incher on his hip as and transform into "The Keilbasa Kid".

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