1970 Cheyenne Frontier Days – Part 3

Today and tomorrow we’ll take a look at some of the pages of that Cheyenne Frontier Days souvenir book that my parents saved.

Inside Front Cover

You might remember Miss Frontier and the Lady-in-Waiting from their parade photos, which I posted yesterday. They both were descendants of Cheyenne pioneer families.

Here’s an ad for an iconic Cheyenne store: Western Ranchman Outfitters, “The Nation’s Finest Western Store.” The business dated back to the early 1930s.

I don’t remember that we went to the Chuckwagon Breakfast (although it sounds like my kind of grub). We probably had breakfast at the campground that morning, right out of the Kel bowl pak as usual.

Next: More Frontier Days Fun

****

Remember the ad for The Wrangler with the cartoon cowboy tycoon? Here’s a vintage photo of the store from about that time.

Courtesy of Wyoming State Archives Digital Collections

Happily, the store is still there at 1518 Capitol Avenue and looking good, too. Wish I could amble in there right now.

Western Ranchman Outfitters, the other iconic Cheyenne store with an ad in the program, did a lot of advertising. It’s not hard to rustle up old postcards, matchbooks and catalogs of the place on Bay. 

It later became known as Cheyenne Outfitters and primarily did mail order. Sadly, it closed in 1998.