Carling's Black Label Ad – Feb. 26, 1950

Yesterday the blog paid a visit to Stone's Grill in Downtown Lorain circa 1950. Well, here's an ad for something that might have been served there: Carling's Black Label.

This particular ad took up 3/4 of a page of the February 26, 1950 edition of the Lorain Journal – 70 years ago today.

Black Label Beer has been a favorite topic on this blog for quite a while.

The ad is interesting to me because it's from the time period before the brand adopted its iconic label design (shown below) circa 1955.

Seventy years later, the label design seems to be in flux. The art on the can available locally is still designed with a nod toward the beer's Canadian heritage.

But it looks like the latest bottle design in the U. S. (that is, if the internet is to be trusted) looks quite nice, a refreshed version of the classic label.

The Canadian products supposedly look like this (below). I looked for some the last time I was in Windsor but was unable to scare up any. (And I was afraid to ask the clerk lest I look like some kind of hoser.)

Over in England, the brand goes simply by a shortened name: Carling. And here's what it looks like there. I’ll bet it goes great with fish and chips.