The advertising framework above, which appeared in the Lorain Journal on November 12, 1968, became a familiar feature in the newspaper’s pages. Longtime Vermilion mainstays such as Elberta Inn, Kishman Fish Company and McGarvey’s supported the Harbor Town theme by buying ads, along with newer businesses such as the Harbor Store.
Thus the local businesses worked together under the Harbor Town banner to present a united front that strengthened the idea of Vermilion as a tourist destination.
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I had forgotten about the Harbour Store at 5542 Liberty Avenue until I saw its ad above. Here are a couple postcards of it currently on Ebay.
And here it is as it looked on Saturday (below).
I’ll be featuring a multi-post series here very soon showing Vermilion in postcards through the years.