Danish Go-Rounds Ad – October 23, 1968

Remember Danish Go-Rounds?

Just as I thought. A lot of you are going, “Huh?”

You see, that’s the curse of getting old. I remember things – in this case a product that came and went – that nobody else does. At least nobody under the age of fifty.

Well, above you see an ad for Kellogg’s Danish Go-Rounds that ran in the Journal on October 23, 1968 – 50 years ago today.

Kellogg’s Danish Go-Rounds were similar to Pop Tarts® in that they were a quick breakfast that you could pop in your toaster. But somehow, the idea of a hot danish that was available whenever you wanted one just didn’t catch on like Pop Tarts. Thus the product was discontinued and faded into obscurity.

My mother brought them home from the grocery store at least once, because I remember breaking it into strips before eating it. But I recall Mom buying Pop Tarts more often. (I still buy Pop Tarts once in a while, although Kellogg’s is getting pretty skimpy on the frosting these days; it’s just a thin smear. I’m more likely to buy Toast’ems, the original toaster pastry, at the dollar store.)

I’m not sure that having a carousel theme in the Danish Go-Rounds newspaper ad made a lot of sense. That probably didn’t help make people hungry.

Strangely enough, a lot of people do remember Danish Go-Rounds and are still upset that they were discontinued. Before it discontinued its online food discussion forum, the chowhound.com website was loaded with comments from people who wished Kellogg's would bring Danish Go-Rounds back.